There is a lot of information and television programs that tout the merits of being the "pack leader" or "alpha dog." At best, this method is misunderstood and poorly defined by the media and proponents of this method.
The theory itself has been loosing favor in the pet training field for several years. The most highly respected trainers (by their peers) use non-aversive training techniques. These include Ian Dunbar, Patricia McConnell, and Karen Pryor. All are published writers and well worth checking into.
More info on the topic can found at:
http://www.clickertraining.com/node/2297
http://www.avsabonline.org/avsabonline/images/stories/Position_Statements/dominance%20statement.pdf
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